Own the Bloemfontein skyline. A 75.9 metre landmark carrying 8,109 m² of brandable surface through a full 360°, seen by the whole city every day. Explore the FNB campaign on the towers in true 3D — drag the model to rotate it.
These are not estimates from old press cuttings. Every dimension below comes from Asonya Marketing's own 2026 survey of the tower, and the audience figures come from our routing and out-of-home exposure model.
Measured along the surface — roughly a 25-storey building standing clear of everything around it.
Per tower, wrapping a full 360° across eight trapezoidal panels — 16.0 m wide at the base, 10.7 m at the top.
Modelled from routing data across the N1, the N8 and the Bloemfontein CBD.
About 16 million over twelve months of continuous, unskippable exposure.
Not one crowd once — the same city, seeing your brand again and again.
Tapering to 85.68 m at the top; diameters of 40.8 m and 27.3 m.
Structural dimensions: Asonya Marketing site survey, 2026. Audience: Asonya Marketing exposure model built on Google Routes data and standard out-of-home measurement norms.
Bloemfontein is the capital of the Free State and the commercial, judicial and academic centre of the Mangaung Metropolitan Municipality. It is compact, and it moves along a handful of main routes — which means a single structure standing above the skyline reaches a very large share of the city, over and over, in a way a scatter of small sites never can.
Across roughly 229,000 households in Mangaung — Bloemfontein, Botshabelo and Thaba Nchu.
Residents aged 15–64: the working, earning and spending core of the province.
Enrolled at the University of the Free State and the Central University of Technology — a young, mobile-first audience.
Online and reachable, making landmark media a powerful first touch for digital brands.
The main artery between Gauteng and the Cape. Long-haul passenger, freight and holiday traffic passes the site, adding a national audience to a local one.
Connects the Bloemfontein CBD with the high-density communities of Botshabelo and Thaba Nchu — the same commuters, twice a day, every working day.
Visible from central transit nodes and from Naval Hill, the city's landmark vantage point — placing your brand in the view people photograph.
Population and household figures: Statistics South Africa Census and Mangaung Metropolitan Municipality demographics. Student enrolment: Mangaung Integrated Human Settlements Plan.
A brand placed here is not glanced at in passing traffic. It becomes part of the skyline the whole city navigates by — seen by commuters, shoppers and business traffic every single day, from kilometres out and long after dark.
Cooling tower branding is not an experiment in South Africa. It has already turned decommissioned industrial structures into landmarks that people navigate by, name and photograph.
First National Bank wrapped these towers around the 2010 FIFA World Cup, establishing the site as a recognised visual landmark in the city — the artwork is still part of how residents describe the skyline.
Decommissioned utility towers became a nationally recognised landmark and a commercial platform in their own right, proving the format's staying power well beyond a single campaign flight.
Digital advertising is skipped, blocked and scrolled past. A landmark cannot be switched off. It works while budgets pause, and it accumulates recall rather than resetting every campaign.
Tower advertising places brand artwork on tall landmark structures such as decommissioned cooling towers, high-mast signs and elevated billboards. Because the structure rises above the skyline, the branding is visible across an entire city from multiple approaches, day and night, rather than only to traffic passing a single point.
Asonya Marketing's 2026 site survey measured the tower at 75.9 m in height along the surface, with a base circumference of 128.01 m narrowing to 85.68 m at the top. The brandable canvas is 8,109 m² per tower, wrapping a full 360° across eight trapezoidal panels running 16.0 m wide at the base and 10.7 m at the top.
Our audience model estimates approximately 107,000 daily opportunities-to-see, around 1.3 million likely impressions per month and roughly 16 million over twelve months, reaching an estimated 390,000 unique people. Exposure is drawn from the N1 national corridor between Gauteng and the Cape, the N8 commuter arterial linking the CBD with Botshabelo and Thaba Nchu, central transit nodes and the Naval Hill vantage point.
Asonya Marketing arranges landmark tower advertising in Bloemfontein, including the painted cooling towers shown on this page. Call 069 258 6928 or 074 975 8721, or email asonyamarketing@gmail.com for availability, rate card and production timelines.
Asonya Marketing is an out-of-home (OOH) advertising agency based at Lemo Mall, Dr Belcher Road, Bloemfontein, Free State. Services include digital and static billboards, mall screens, street pole advertising, nationwide truck advertising and landmark tower advertising. Asonya Marketing is a B-BBEE Level 1 contributor.
Mangaung Metropolitan Municipality is home to roughly 811,000 residents across about 229,000 households, including some 48,700 students at the University of the Free State and the Central University of Technology. Because the city is compact and built around a few main routes, one landmark structure reaches a large share of that population repeatedly — and repetition is what builds brand recall. That is why a single tower can outperform a scatter of smaller sites.
Yes. First National Bank wrapped the Bloemfontein cooling towers around the 2010 FIFA World Cup, and the Orlando Towers in Soweto turned decommissioned utility structures into a nationally recognised landmark and commercial platform. Both show that a tower can carry a brand into a city's identity rather than simply occupying advertising space.